Famed for its iconic images of shirtless men with rock hard abs, the designer brand plans to 'diversify' its look to win back custom.
Abercrombie guys naked brand Abercombie and Fitch will end their 'sexualised marketing' after years of using semi-naked men to promote their goods after a drop in sales. Images of ripple-muscled topless men have blanketed its stores, websites and shopping bags for several years. But now stores, and those of sister brand Hollister will ditch photos of superbly toned half-naked men in a bid to Abercrombie guys naked back shoppers who have moved on from buying their clothes.
The company, who previously referred to staff as 'models' will change Abercrombie guys naked term to 'brand representatives' and stop employing workers based on their body or physical atractiveness. Sales at the brand have slumped in recent years and there has been criticism for its strict dress code for staff.
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They also faced a discrimination case in the US Supreme Court for allegedly denying a Muslim woman a role because she wore a headscarf. The firm announced they would completely abandon their sexualised marketing methods by July and would not use.
Jeffries resigned in December and Abercrombie guys naked new approach is seen as attempt to become more relevant to young comsumers. Getty Get daily news updates directly to your inbox Subscribe See our privacy notice More newsletters. Thank you for subscribing We have more newsletters Show me See our privacy notice.
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